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Here's my view over this whole brouhaha. In and of itself this plate doesn't bother me in the slightest because it is optional and you have to pay for the damned thing. If the state were compelling all motorists to have this plate then we'd have a BIG problem. The simple fact is Christians do make up a large portion of the population and if the state wants to sucker a few of them into buying this preposterous thing and use the money to state projects, so be it.
Where Florida needs to be be careful is what they are going to do with the money they will reap from this thing. They ARE supposed to be neutral in matters of religion so using said funds to support some sort of religiously based program... well then we have a problem.
Most human matters are not black and white and this situation is very much in the gray as it were. If my home state of Massachusetts were to make available some sort of plate extolling the virtues of free-thought I don't think I'd acquire one. I can see through it as nothing more than the State trying to fleece a little bit more of my ever dwindling supply of cash.
Additionally my thoughts are generally more complex than anything than can fit on a license plate anyway...
R.